Top 5 Elements Your Website Should Include for Physical Therapists
A website is essentially your digital storefront. You should spend the resources and time into making it the best it can be. Below are 5 crucial elements you should have as part of your website.
1) Team page
We see so many websites that are missing a team page. Your number one selling point to someone who is unfamiliar with you or your clinic is YOU. You should spend the time on writing your bio and include not only your credentials and schooling, but also your interests and skillset outside of physical therapy. Your website is your chance to showcase your personality.
2) Online booking
Incorporating online booking on your website is the best thing you can do for your business. It will eliminate the need for a front desk person and also free you up to see as many patients as possible. One Body built an online booking system made just for physical therapists. If you are interested in implementing it on your website, contact us today.
3) Transparent pricing
So many websites don’t list their prices which is an immediate turn off for patients. Patients want full transparency from practitioners, it’s a big issue across healthcare that patients constantly complain about. It is best for you to have a pricing section where you list which insurance you take and what your cash prices are.
4) Services and Treatments
Many patients have never gone through PT and don’t know what to expect. You should have a list of services you offer so patients are clear on what to expect when they come see you. If you offer electric stim and other treatments, make sure you list them on your website.
5) Imagery
Websites that lack imagery perform worse than those that do. Spend the resources to have high quality imagery taken of your clinic and of you and your team. For clinic pictures, make sure you have people in the photos. Showcasing an empty clinic doesn’t put patients at ease so always better to show people in your clinic so they can picture themselves there too.