5 Marketing Tips for Physical Therapists in 2022

Most PTs rely solely on referrals from doctors however there is so much more you can do to distinguish yourself from the rest.

1) Create a Facebook Group

Providing your clients with a way to stay in touch with you and take advantage of content produced for them is a great way to continue to engage with your patients. Set up a weekly schedule to post educational videos in your Facebook group and encourage patient engagement.

2) Start a TikTok Channel

TikTok is the new frontier. Many physical therapists are already jumping on the Tiktok trends by posting exercise and stretching videos. Some PTs to check out:

@stretch_pad

@physiovichas

@dr.dan_dpt

3) Facebook Ads

Facebook ads are a great way to target the right type of patient you are trying to attract. A type of audience you can target on Facebook can be based on your current clientele. Facebook will take that list and market to people similar to your clients.

Using Facebook ads you can advertise free classes, a discount on services or content. Of course, you can hire someone to run your Facebook ads or you can learn how to do them yourselves.

4) Go Live on Instagram

Once a week, go live on Instagram and offer helpful exercise and stretching tips. Build up your Instagram following up asking all patients to follow you on Instagram.

5) Offer PNF Stretching Classes

PNF Stretching is very hot right now, There are several companies that just offer PNF Stretching such as Stretch Lab. You can start offering PNF Stretching group classes to get people familiar with you and your brand.